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D2

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How Negative Impacts Will Be Minimised In critically evaluating the negative impacts of converging technology, it is crucial to identify potential challenges that could arise in the implementation of our proposed SkyCanvas product campaign. In this report, I will be re-discussing the feedback that I received during the presentation and explain what measures I have taken to mitigate issues. While there are several concerns that were raised during the feedback session, I will focus on those I believe could have a significant impact and discuss how we can minimize their effects. One potential challenge that needs careful consideration is the issue of drones operating in restricted or no-fly areas. To ensure compliance with regulations and prevent any legal complications, we will establish a thorough system for selecting pre-approved locations where the drones can safely operate. By working closely with local authorities and aviation regulatory bodies, we can identify areas that are suitab
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D1

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Evolution of Historically Large Corporations In this essay, I am going to be evaluating how effective I think large corporations have evolved to meet the changes required in converging media markets. I will be using two examples of large corporations to support my answer: Disney and Warner Bros. In my opinion, large corporations like Disney and Warner Bros have demonstrated remarkable effectiveness in adapting and evolving to meet the challenges posed by converging media markets. These companies have recognized the changing landscape of the entertainment industry and have strategically positioned themselves to thrive in the digital age. Disney, for instance, has successfully expanded its reach beyond traditional film and television production. The acquisition of major media properties like Pixar, Marvel, and Lucasfilm has allowed Disney to diversify its content offerings and tap into various market segments. By leveraging the popularity of these brands, Disney has created a vast unive
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M2

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Traditional  media roles / New emerging roles In this report, I will be comparing traditional media job roles to newer, more advanced and emerging job roles that come with technology constantly expanding.   In the ever-evolving media sector, the landscape of job roles is continuously changing, and these changes will undoubtedly impact my proposal for SkyCanvas. I will explore the traditional job roles within the media sector, such as producers, camera persons, and footage editors, and compare them to emerging roles like production editors and prosumers, considering their attributes, skills, and personal and professional characteristics. Traditional job roles in the media sector have played a crucial role in content creation and production. Producers are responsible for overseeing the entire production process, from conceptualization to execution, and require attributes such as strong organizational skills, leadership, and creativity. Camera persons capture visual content using their te
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M3

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How New Audiences Can Be Targeted in this post, I will be justifying how through media channels and distribution I will be able to attract an even wider target audience. With the rise and forever on-going advancements of technology, I hope for my product to one day become mainstream and common among people outside of the original target demographic. The chosen distribution channels and platforms for SkyCanvas, including Twitter, Instagram, Facebook, the website, and the app, will play a pivotal role in enabling us to target and reach new audiences. Through these channels, we can justify how our proposal concept will effectively reach different audiences. Twitter, with its fast-paced and real-time nature, offers an ideal platform to engage with a wide range of users. By utilizing relevant hashtags and engaging in conversations surrounding art, technology, and events, I can capture the attention of users interested in unique and visually appealing experiences. This channel allows me to r
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P9

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Response to Feedback After receiving feedback and analyzing the questions raised during the SkyCanvas presentation, I have identified useful points that enhance the new product and considerations that impact the feasibility of the project. I will discuss each point and its implications: Drones in no-fly areas: The set locations provided for customers to choose from ensure that the drones are legally flown. By adhering to regulations and operating within authorised areas, we can mitigate any concerns regarding restricted airspace. Capacity of drones in an area: The number of drones required for a display will depend on the level of detail desired by the customer. Offering different pricing options based on the number of drones provides flexibility and caters to various budgets and display requirements. Explicit content uploads: Implementing a review process for all submitted images or videos ensures that offensive or explicit content is not displayed. By promptly notifying customers an
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P8

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Presenting the Product Proposal Video evidence of me presenting: Presentation slides:
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P7

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Proposal In this report, you will be able to see the full picture of my product idea, and how I have catered to all categories in the treatment below. Name: SkyCanvas Product: Drone light displays that can be hired. Purpose: The purpose of SkyCanvas is to offer a unique and visually captivating experience through drone light displays. The product aims to revolutionise traditional displays by combining technology, creativity, and innovation, providing customers with an exciting and futuristic form of visual entertainment that are similar to other forms audio visual experiences, such as fireworks, projection shows, etc. Target Audience: Our target audience consists of tech-savvy individuals aged 18-40, both male, female and any other gender, who appreciate cutting-edge technology, modern art, and immersive experiences. They are trendsetters and early adopters, seeking novel and visually appealing forms of entertainment. The audience is diverse, including individuals from various back
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