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How New Audiences Can Be Targeted

in this post, I will be justifying how through media channels and distribution I will be able to attract an even wider target audience. With the rise and forever on-going advancements of technology, I hope for my product to one day become mainstream and common among people outside of the original target demographic.

The chosen distribution channels and platforms for SkyCanvas, including Twitter, Instagram, Facebook, the website, and the app, will play a pivotal role in enabling us to target and reach new audiences. Through these channels, we can justify how our proposal concept will effectively reach different audiences.

Twitter, with its fast-paced and real-time nature, offers an ideal platform to engage with a wide range of users. By utilizing relevant hashtags and engaging in conversations surrounding art, technology, and events, I can capture the attention of users interested in unique and visually appealing experiences. This channel allows me to reach audiences who are actively seeking innovative and captivating content.

Instagram, known for its visually-oriented nature, provides an excellent platform to showcase the stunning visuals and displays offered by SkyCanvas. Through captivating photos and short videos, I can create an aesthetically pleasing feed that attracts art enthusiasts, event organizers, and individuals looking for extraordinary experiences. By partnering with influential Instagram accounts and utilizing relevant hashtags, I can expand the reach to new audiences who are interested in visual arts, events, and technology.

Facebook, as a widely used social media platform, offers the advantage of diverse user demographics. With targeted advertising options, we can tailor our content to specific age groups, interests, and locations. This allows me to reach a broader audience, including families, event planners, and corporate clients seeking unique and memorable visual displays.

The website and app act as central hubs for information and booking services. By optimizing these platforms for search engines and incorporating user-friendly interfaces, it can attract organic traffic and effectively communicate the benefits of SkyCanvas to a wide range of users. The website and app also provide an opportunity for personalized experiences, allowing customers to submit their own images and preferences, making the product more appealing to individuals seeking customized and unique visual displays.

By utilizing these channels and platforms, I can strategically target and reach new audiences. Through engaging content, targeted advertising, and leveraging the strengths of each platform, I can effectively communicate the innovative and visually captivating nature of SkyCanvas. These channels provide the flexibility and reach needed to connect with diverse audiences, including art enthusiasts, event planners, businesses, and individuals seeking unforgettable experiences.